Study: Good Design Is Good For Business

A new analysis by the Design Management Institute, a Boston-based non-profit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500–a stock market index of 500 large publicly traded companies–by 228%. These companies included Apple, Coca-Cola, Ford, Herman Miller, IBM, Intuit, Newell Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, and Whirlpool. All that money these companies put into smoother user experiences, beautiful branding, and innovative advertising apparently paid off. Full article: fastcodesign.com

Posted on February 18, 2014 in Design, Strategy

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