Move Over Product Design, UX Is The Future

Rick Wise, CEO of Lippincott, says experience innovation is the next design imperative. For decades, the most successful businesses thrived on product innovation as the natural strategy to increase revenues, market share, and loyalty. Fast forward to 2014: today’s product innovations, and the growth they create, are often incremental, narrow, and fleeting. Take TVs or PCs–every competitor quickly matches the latest features, speed, brightness. Entre: the experience. Today’s enlightened leaders are achieving success by crafting the entire customer experience–shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as “experience innovation” by going beyond the discrete product or service to reimagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth. Full article: fastcodesign.com

Posted on February 11, 2014 in Strategy, UX

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