Product Design

Product Design: It’s when the light bulb goes on!

Product design is the holistic approach to conceptualising, testing, manufacturing and marketing products and services. It’s taking the big (and small) ideas and making them reality using the most up-to-date technology and unparalleled market insights. It’s about meeting needs. Connecting users to products that are a joy to use. Products that make life easier. And always, it’s about people.

At Formzoo Design our product design expertise has delivered countless solutions for a variety of markets including automotive, consumer, medical, mining/construction, technology/science and sports/leisure. With more than 30 years’ experience in local and international product design, and an unending desire to create products that will generate profit, we have the expertise you need to take your product to market.


How we do it

Formzoo Design connects people to your product with our unique blend of creativity, technical expertise and commercial nous. Whether it’s products that make mining safer, medical tools that enhance treatment, or homewares that simply look beautiful, we’ll take your idea – or dream one up for you – and walk you through our five step process: innovation, design, development, prototype, production.


Design strategy and innovation


product design innovation

We start with pen to paper. As industrial designers we start with people first; considering aesthetics, ergonomics and functionality from our initial sketches. We take the time to get to know you and your customers, through research and analysis, and design with the customer experience in mind, creating products that are made from materials that are responsive, reliable and easy to use.


Conceptual design and visualisation


product design design

Once our blank page is bursting with ideas we take the product design into 3D Computer Aided Design (CAD) software. Photographic renderings featuring realistic colours and textures will bring form and function to your product before you even need to spend a cent on production. They’re also a useful tool for marketing and prospective investors.


Design detailing and engineering


product design development

This is when things get serious. We work with you to refine the design and undertake sophisticated testing using CAD to virtually engineer your product. We’ll talk about materials, tooling, assembly and labour to help you understand the most economic and efficient development processes. And you’ll benefit from our established relationships across the Australian and South East Asia supply chain.


Prototype evaluation and testing


product design prototype

We don’t like surprises. Before you take your product to mass production get your hands on a realistic CNC machined or 3D printed 3D printed version – thoroughly test the functionality and usability, take it to users for customer experience research and identify any improvements or adjustments. Our prototyping methods are fast, efficient and cost effective.


Production management


product design production

We help you as much or as little as you like so you can move forward with confidence. Lean on us if you need help navigating the technical jargon or want inside information about quality Australian and South East Asian manufacturers. And don’t forget we’re skilled in designing packaging, branding and marketing for your commercial success.


Are you ready to start a conversation?

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